My impression is that public and private research approaches to collecting and processing big data will enter the education market in meaningful ways through different routes. One early route may be the application these approaches to MOOC data, generating insights into learner behaviours in online learning environments that inform evolving designs of MOOC environments and the kinds of activities they provide. At the same time, I think learning analytics will also be applied to much smaller data sets (e.g. K-12 student behaviours when using specific LMS platforms or apps). These K-12 applications are more likely to emerge once a versatile set of analytics libraries become well established as low-cost SAAS offerings from the likes of Amazon Web Services, Microsoft Azure and Google Cloud Platform.