No, I would not invest in this venture….

No, I would not invest in this venture. While the opportunity might be lucrative, after reviewing the website and Edsby video, I remain unclear on what the pain point is and how Edsby is differentiated as a solution. The video focuses more on product information than helping the viewer understand the problem, and then translating the problem into market opportunity. How much revenue could be generated and how? Who is paying. And could Edsby be scaled beyond Ontario and at what cost? For now, I would have the presenter refine these messages and then, take another opportunity to pitch.

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