No, I would not invest in this venture, mainly because the idea is unoriginal and there are already numerous ventures aimed at increasing the number of girls in STEM. Although this pitch does well in identifying the pain point, programmable jewelry itself is not a new concept and a quick search online not only gives a similar product with a similar name (Jewliebots), but products that hold more educational value (Makey Makey), and products with better design. This pitch does not provide a clear picture for its marketability either. For higher income families, will young girls choose to buy a Jewelbot when they might already have a smartphone or an iWatch that can do everything a Jewelbot can, with apps that teach users how to code? For the lower income families, even though this Jewelbot might be affordable (though this pitch does not give information on its cost), its design is tied to owning a smartphone. The two women in the video also don’t give me a lot of confidence. I do not know what their background is in. In the middle of the pitch one says that the set up of a Jewelbot is very simple, that there is no coding required. This seems counterproductive as their product is supposed to entice young girls to learn how to code. Finally, I am concerned with the whole idea that jewelry is what is going to encourage girls to learn programming. This seems sexist and out of place with the current times and I would not invest for the simple reason that this product might be sending young girls today the wrong message.