(Not sure if my computer is the issue, but the audio and video seem out of sync). NO, I would not invest in FOCI. The product is unoriginal; focus monitors as well as apps with emotional control and focus tips are a dime a dozen. As wearable tech, I’m not sure what the benefit of having something clipped to your pants instead of worn as a watch or a necklace is, and am skeptical of the accuracy with different clothes and of the way the device measures ‘focus’. Consider the temporary stress, happiness, excitement we feel when watching a riveting movie, or when reading and mentally responding to an academic text. Would those show up as distractions? The video also showed that the device sent a notification about a stressful phone call with a client, suggesting that the user “be calm next time.” It is unclear if that suggestion comes from the app or is a mental reprimand. In either case, such micro-monitoring of ourselves seems likely to increase stress levels, and gives us more to be distracted about. Switching to the CEO and team: We have no information about them, except that they worked with Cambridge Enterprises. After watching the video a second time, the names and credentials scrolling by are simply testimonials, not information about the team. For a project that was conceived and tested within a few months, I question whether it really is innovative, or ready for crowdfunding. To summate, the elevator pitch simply leaves too much to question, does not ascertain how it is different from other status-monitoring wearable tech, and shows no credibility or branding.
19 May
I should also add that the device does not seem original to become a cornerstone in any particular market or focus, which also make it difficult to imagine what possible evolution could come from the entrepreneurs next. It's a one-hit wonder without the wonder, imo.
