Pain Point: getting more young girls interested in coding.
Solution: open-source NFC communication (?) wearable with traditionally feminine style.
Differentiation: cell phone bans in schools, aesthetic (?).
Marketing: Kickstarter – direct-to-consumer.
Championship, Competition: unknown.
The Ask: buy it (??).
The Return (for the consumer): presumably immediately; the device can be programmed using an iPhone “right out of the box”.
CEO & Team: Nothing is known about the team from the pitch, aside from that they like ‘girly’ things and were around during the widespread use of MySpace.
Management Team: two people?
Venture Concept: it is kind of original, though it doesn’t seem like there is a story.
Opportunity Space: While NFC is only starting to be explored in children’s toys, the lack of a screen, DIY-ness of making it do what you want an “learning morse code”, and limited design make it seem like something that will be used for maybe one month before it is forgotten. Cheaper than a cell phone, this could generate revenue in the demographic of kids who do not own or can’t afford a phone.
Competitive Edge: The bracelet seems comfortable to wear. If it is elastic, it might be preferred over a less child-friendly product, and could have diverse uses outside its use as a wearable.
Market Readiness: It seems like they’re ready to sell.
Exit Strategy: Unclear if they are looking to monitor the effectiveness of their product to increase girls interested in STEM.
Investor Affinity: they are just selling the product (It’s crowdfunding after all).
NO, I would not invest in this venture, because, like most products on Kickstarter, they are geared toward a general public, not EVAs. This means the team is not looking for any investment outside of money, and as a consumer, I am not the target audience (I am neither a young girl nor do I have any young girls in my family). A company interested in the idea could potentially partner with the two women to release an updated, richer version of their product, for example, with a modular design, gyroscopes, accelerometers, GPS, etc. aimed at older girls, in the hopes that consumers will ‘graduated’ from the first ‘programmable pager’ model into the second one, looking to further their programming prowess. However, there is still the risk of who the team is. This elevator pitch includes no backstory, no design story, and establishes no credibility for the creators. As an EVA, I would be more interested in acquiring the company and improving it internally than working with people I know nothing about. Currently, it seems like a standalone project, and the website seems to have expanded its goal and design to be aimed toward all children, foregoing the flower design. There is no more information about shrinking the gender gap in STEM.