[Peer comment]: I definitely am going to be a keen customer of Reference Quest. A comprehensive source of when, what and how I do citations is extremely valuable for people in academics including me. The elevator pitch is very engaging. I also learnt about the tool to make animation video (thank you, erin).
For this venture to pitch investment, it might be helpful to articulate the business model of Reference Quest (does it plan to have a B2C model or B2B model?) and potential market size and competition.