Plagiarism has been around for a very long time. Many types of end users require help when they write-even when creating blog posts, there is software available to help the user to change the way the post reads. In terms of competition, none were cited. The fact that it was quickly taken over, perhaps, LightsideLabs, had luck and foresight on their side. It will be interesting to see where the growth for Turnitin will be. Whether they expand into other markets outside of term papers. If they can increase their market, their worth will definitely increase.