REVIEW: Anouk, I am very impressed with…

REVIEW: Anouk, I am very impressed with your concept for Safe2Summit. You demonstrate deep knowledge of the market and the domain that your product seeks to serve, and are adopting the proven “freemium” business model. Your simulated app imagery is very effective. I think your elevator pitch would be stronger if you could include some mention of the MARKETING and product DIFFERENTIATION elements. I love the partnering/sponsorship aspects, your high awareness of global standards and government regulatory bodies, and your plans to align with safety requirements and to leverage public resources that will inform your project. These combine with your clear addressing of the ASK and RETURN aspects to convince me to invest in your venture! Re. your team, I feel it would be more effective to provide brief bios of each member, so we know what kind of expertise and experience each one brings to the endeavour. Also: would you offer different percentages of profits to different levels of investment? I may feel more compelled to get involved if I knew how much of that 55% IRR I might be able to secure for myself!
Lastly, you might consider getting involved with Mountain Equipment Co-op for your Canadian market growth (https://www.mec.ca/en/explore/partnerships ). You might also get cross-promotion from conservation and wildlife NGOs if you consider adding crowd-sourced data collection or citizen science features ( https://www.bustle.com/articles/93141-6-citizen-science-apps-that-use-your-phone-to-help-aid-important-research ) into your app. There are so many opportunities for this excellent venture! Well done!