Thanks for the post, Kim!
Emmie seems like a great role model for would-be entrepreneurs. First, she has clearly demonstrated motivation to create change through he Knowji app, and she’s passionate about helping those who struggle with English. Second, Emmie personally struggled with English vocabulary before applying to grad school and witnessed first-hand the struggles of others in New York City who struggled with verbal development. Third, she found ways to solve her English “problem” through her own innovative methods, remixing tried-and-tested English-learning methods to leverage the modern, mobile tools of the 21st century. Lastly, as a first-generation American she had to actively pursue her goals and to chase opportunities when they arose, showing a willingness to dive into the great unknown for the potential benefit of not only herself and her family but the English-speaking world at large. Her story feels like an “underdog tale”, and her successful company shows what can be accomplished when you explore a handful of original ideas along with a carefully-selected team.