Thanks for your post, Brittany. I think one of the marketable qualities of this venture is that it applies educational technology not only to a specific purpose, field of study, or class, but to a specific lesson within the class. Because ed. tech. products can often be used in so many different ways and for so many things, I think that teachers and users sometimes often feel overwhelmed when deciding what product to use or how to use it. The Civic Mirror is a niche product with which to teach a particular subject, and that specialization must have some appeal for much of the education market. It also allows potential investors to easily understand it.