While I would certainly use this kit in my class, I would NOT invest in this venture as an EVA. While I think it’s an admirable venture with honourable aims, the main concerns that would keep me from investing involve competition and differentiation. As a teacher in a highly competitive international school market, I am aware that the market is saturated with STEM and STEAM products, materials, and resources. The integration of STEM/STEAM is a growing trend not only at schools (with new extracurricular clubs and STEAM hour initiatives catching steam), but it is also spreading outside the classroom with STEAM kits being sold at nearly every bookstore or toy store in my city. This growing trend suggests to me that major market players have already identified STEAM as an area of growth and are quickly capitalizing on it by cornering the market. In the face of powerful competition from established educational companies, a new venture like this would need to demonstrate something significantly innovative in order to differentiate itself from the major (well-funded) players. While I appreciate that this venture is geared toward solving real-world 21st century problems, the actual kit does not seem to differentiate itself from other STEAM kits in a meaningful way. The kickstarter page suggests that they are the only ones to offer a kit that provides practical utility, however I am personally aware of STEAM kits that allow students to create circuitry, build small robots, create and program musical instruments and video game controllers, all of which have some practical utility. Perhaps the battery constructed using this kit is indeed more practical in its application than other kits; the major players cannot be far behind that either. Finally, in relation to the issues of competition detailed above, I also am hesitant about investing in this particular CEO and production team. The kickstarter page states that their team of nine people have over 35 years of collective experience, however that works out to less than 4 years experience each. As an EVA, I would worry about a lack of experience and perhaps a lack of professional contacts who are experienced enough to bring this to market effectively and through the right avenues. This lack of experience might be devastating in a highly competitive sector.