Yes, I would invest in this venture as an EVA. The elevator pitch starts off by pointing out the pinch point of how we have difficulties focusing for a longer period. It is then followed by a statistic of how we get distracted every 3 minutes, which converts to 31 days a year. I would like to start off by saying that the team has done a great job starting their pitch with a pinch point that everyone in the world can personally relate to from young to old. FOCI tries to solve this problem by tracking our breathing pattern to track our subconscious using a wearable device and an app. It also helps to identify 6 mind states (Distracted, Fatigue, Calm, Focus, Flow and Stress) that can be accompanied by some mental strategies to help a person achieve deep focus. This is the difference of FOCI compared to its competitors as FOCI helps and coaches a user to train their mind. In addition, the app that comes with FOCI will record the details of your mental state for the user to review and improve. FOCI has started its campaign on Indiegogo with a starting price of $73 to $549 USD, depending on the number of rewards. Looking at their Indiegogo webpage, the team does a good job of providing essential information for investors. Starting from the production time, specifications on FOCI, and numbers of testimonials from real users. However, I feel that they could have done a little more with describing the team and their roles. Overall, this was a great pitch.

Fully agree with your observations Heeweon - great analysis, and I as well would be an investor as an EVA. I'm of the opinion that the product is innovative and addresses a popular issue across all demographics. Although I might have called it the "Procrastinator Eliminator" or something similar...haha! I found it particularly interesting that the pitch taps into our psyches by honing in on Foci's ability to help us "understand ourselves better". The 'self-help' and unobtrusive 'personal coaching' feature will certainly appeal to a very large demographic. I also enjoyed the testimonials as you did, not to mention think this product is just plain neat. Thanks for your analysis, Reg
Fully agree with your observations Heeweon - great analysis, and I as well would be an investor as an EVA. I'm of the opinion that the product is innovative and addresses a popular issue across all demographics. Although I might have called it the "Procrastinator Eliminator" or something similar...haha! I found it particularly interesting that the pitch taps into our psyches by honing in on Foci's ability to help us "understand ourselves better". The 'self-help' and unobtrusive 'personal coaching' feature will certainly appeal to a very large demographic. I also enjoyed the testimonials as you did, not to mention think this product is just plain neat. Thanks for your analysis, Reg
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