Pitch Critique


Exploring for real-world elevator pitches, and practicing EVA role-playing in the 522 Pitch Pool.


  1. Post a New Elevator Pitch: Go forth into the great digital world to discover an impressive new elevator pitch for our Pitch Pool.  For example, it is usually easy to find ventures related to learning and technology on crowdfunding sites such as Kickstarter and strategic investment sites such as AngelList. The most important part of this activity is to remember that an elevator pitch promotes the venture (it is for investors) rather than the product or service created by the venture (at which point it is a commercial for customers).  If you find one that is compelling or illustrative of elevator pitch fundamentals, post using the “Pitch Pool” category. Post the actual pitch on its own, like the others, then go back to add your Review separately, if you have one, so that all Reviews can be independently curated. Don’t worry if you can’t find a new elevator pitch that is good enough to post; simply go on to step 2 if not.  If you do post a new elevator pitch, you may skip steps 2 and 3 if you wish.
  2. Pitch Reviews:  Go to the Pitch Pool Forum. Most of the elevator pitches there are real, recent ventures, but some are fictitious ventures from past 522 students.  Based on whatever sounds interesting to you, select at least two (2) of these pitches to Review. We recommend that you watch each selected pitch at least twice.  One time, take notes as needed to help you remember what the person said. Another time, just listen and try to judge the enthusiasm, passion, sincerity and completeness of the message.  Use the pitch criteria discussed in Deconstructing a Pitch to compose a professional analysis (a Rating plus a Review) that aims to be decisive about whether further consideration of the venture is merited.  First, Rate each pitch using the star system, according to the EVA criteria and Participation Guidelines.  Then add your Review, directly under the Pitch itself in the forum, in the “Provide your review…” section.  Begin your review with a decision statement such as, “YES, I would invest in this venture” or “NO, I would not invest in this venture”, and then back up this decision with your analysis.
  3. Recommendations:  As close to the end of week 3 as possible, go back to any pitches you’ve reviewed and if there is more than one Review present, Recommend the single most helpful, insightful and valuable Review (and yes, if with your best objectivity the most valuable Review is your own, you may recommend yourself). 


All Reviews and Recommendations should be posted by the end of week 3.  In order for your own review to be recommended to, it would be best to post it a few days ahead of the deadline if possible.


If you don’t wish to have future ETEC522 students reviewing the pitch you’ll be submitting to our Venture Forum in a few weeks, please remember to ask me not to put it in the Pitch Pool and/or take it down from YouTube once the course is over (!).