pitch analysis

YES, I would invest in this venture. This pitch clearly identifies the pain point which is prosthetic limbs are too costly and not as user friendly as one the CEO is able to design and create. The CEO seems very driven and passionate about helping others and creating the best product on the market. The video clearly outlines how superior the product is when comparing it to its competition. The innovation in the product is growing by the day but is unique compared to the competitions prosthetic. The team behind the CEO seems to be very small because the company is based out of his garage and he said he has had a hand in every prosthetic he creates. The CEO is receiving help from engineers at Microsoft and various other companies to help this product which could lead to positive results in the near future. This is a very niche market which is only beneficial to those who are requiring a prosthetic, however, the technology could be used elsewhere in the robotics field. I believe that this venture will take time to become more profitable, however, I do think it will be successful soon due to the advancements in robotics and computer aided design. The destination for this product is very clear and focused. It is aimed at creating the best prosthetic on the market that will help those who require them at a much lower cost. I do believe this investment is a risky one because if a large-scale company had the will to target this small market, it would be able to invest more time and man power into this project. The CEO is a person I could see making a real difference in this market and I believe he has the will to do so. The CEO stated they are in need of investments to scale up production. I do believe the success of the company would be more likely if they were able to receive more funding.

Pitch Pool Review YES, I would invest in this venture. Advertising on a coffee cup is a fantastic idea for marketing especially when it is mutually beneficial for both the cup supplier and coffee distributer. The CEO of CupAd, Josh Light, comes across as extremely capable and confident in his product. Josh has a clear focus and a clear target audience for his product. He has been involved in many other business ventures and start-ups since 2010 (according to https://www.linkedin.com/in/joshuajameslight) . Based on this short video of this elevator pitch, it is unclear how large his team is or how experienced they are. This venture is a very original idea and is certainly one that may entice many small coffee shops across the USA. It appears to be marketable because the product is free for the small coffee stands who are willing to distribute the cups that advertise for other products or companies. Josh has tested this product with coffee stands in California and this venture appears to have the ability to expand. Furthermore, 80% of the businesses that used the cups signed exclusivity agreements for distributing the cups in the future. With only 700 coffee shops using this product across the United States, it has the potential to make $1,000,000 profit per month by selling 8,000,000 cups. In the United States, there are over 25,000 coffee stands which currently pay $15,000 per year on white coffee cups. This market has the ability to become much larger if it grows outside the United States. It does not have innovative advantage; however, it is one of the first ideas like this on the market. With the addition of 58 coffee stands carrying the CupAd cups per month (696 per year), this venture has the potential to become very successful very quickly. I personally believe in the CEO because of his personality and clear focus. I believe that his other start-ups are a good indicator of what I would be able to expect if I were to invest in this venture. The injection of money would be useful for this venture because it would allow them to hire more employees to spread this product to small coffee stands across the United states. I believe that this venture is a fairly low risk venture because there would be very few coffee chains interested in advertising for companies other than their own.

Educreations is noble in their pursuit to remove the “post-production” phase from video recording. Its mobile interface allows for quick tutorials from anywhere and with the ability to physically write on the device and turn it into video. It is interesting, but immediately there seems to be some issues present. First, we’ll begin at the pain point. The speaker discusses the issues of working with the demanding load that most teachers have, and investigates the best way to reach their students. In the pitch, he discusses the teacher not being able to communicate with all his students, but the purpose for the communication was not clear, and we are guessing as to why this was such an issue. Was it attendance? Distance education? Socio-economic factors? I’m not sure when a teacher would constantly meet with every student outside of the classroom. The solution they provide for out of classroom support is to watch teacher created videos that are narrated and feature texts and images. The purpose for these is not clear. Is it for a flipped classroom model, enrichment, or to catch students up? So yes, it is hard to meet with students, but giving information is different than engaging them with a dialogue. As a feedback tool this is where the pitch fails for me as an EVA. Within the pitch, no differentiation is mentioned, even though there are various competitors out there that are free (I’m thinking of QuickTime capture that is preinstalled on Apple computers, as well as the free app Explain Everything). Also, recorded Powerpoint shows are another option available too. Now, it was seemingly easy to make the video, but the setup process, online management system, and how the students access the information was left out. These managerial obstacles are typically the factors that prohibit educators from entering digital spaces, and they were not mentioned. In addition, we do not know who their target market is. I’m guessing by the images that it is for a secondary school environment, but I feel as if this would have greater implications in a post-secondary world. As for championship, competition, the ask, and the return, we really are not sure. In addition, the videos promote passive learning where students engage with the video. If there were different built-in exercises, then that would lead to assessment. However, since this was not the case, Educreations is just another way to make a video in an already crowded market. As an EVA, this application seems like a good idea on the surface, but competition and free competitors would prohibit me from investing.

*reposting as I seem to have misplaced it the first time* As an EVA, I would invest in this venture. That being said… This is a quick short elevator pitch that highlights several of the points from deconstructing a pitch. However, understandably misses some details such as championship information, ask and return, management team, and only a little bit about marketing. It does fulfill its purpose of helping people get the big idea. Pain Point: Every great teacher is challenged to find time to spend with 200 students outside of class to provide support in the way that they need. This is a great way of establishing a real connection with teachers that experience the same thing. We can all empathize with the lack of time/availability with students. It draws the listener in. Solution: The Educreations app makes it fast and easy to upload short video tutorials to post on the web for students to replay over and over as needed whenever, wherever. Differentiation & Competition: Competitive Edge: This is the value that got me excited about this person and their venture; he stresses the simplicity of use, automation, the immediacy of the app. There is no need to learn complicated technology in order to produce the videos. • Simply press record, then all that is said and written is captured. • Recording in real time and no pre or post production • Imbedded the ability to quickly web search images and automatically upload • Recording automatically stops then resumes so when students replay it there is no gap • Has an easy save flow (title, describe, who sees, category) • Immediate upload to the web with immediate access and playback • Students notified automatically by email Venture Concept: The presenter seems to have done his homework and stresses their main points about the quick ease of use. It is hard to tell if the venture is original as this pitch is from June 2012, currently, there are several whiteboard apps on the market, though none seem to have the same easy use and immediacy. The story that he uses to highlight his venture is compelling and very credible. Marketing & Market Readiness: The app has already been created and is in use. The presenter uses the story of a teacher that has used his app with success. He highlights how the teacher has been able to make 60-recorded lessons in one semester, bringing our focus back to the easy usability of the program with a real life example. Then goes further to show the teacher’s success with his lessons being viewed 17,000 times by thousands of students around the world. Wouldn’t we all like our lessons to be that popular and accessible? So it leads to the idea that there is also good potential for word of mouth marketing to increase the demand for the product. The presenter himself comes across as well –informed, confident, and passionate about the product. He works well with focusing on a concise story of a real life teacher’s experience with the product. It really adds to his the presentation to have an interesting real life face to the application. As an EVA I would invest in this Venture. However, I really had to deliberate over my lack of knowledge in market and lack of information in the elevator pitch. I really liked the concept of being an EVA for a venture incubator and being able to invite them to work on the project for a few months. Eva Note: Don’t read till you’ve watched the pitch and decided This pitch was originally in June of 2012. In follow-up, the startup raised &2.2 million from an incubator and other investors. Since launching more than 50K teachers have created and shared lessons on Educreation’s platform, which is now being used in over 12,000 schools and in 117 countries From AngelList